Privacy Policy for APPS

PrimeConcept Ltd. & Co KG (PrimeConcept) has adopted this privacy policy (“Privacy Policy”) to explain how PrimeConcept collects, stores, and uses the information collected in connection with PrimeConcept ’s Services.

BY INSTALLING, USING, REGISTERING TO OR OTHERWISE ACCESSING THE SERVICES, YOU AGREE TO THIS PRIVACY POLICY AND GIVE AN EXPLICIT AND INFORMED CONSENT TO THE PROCESSING OF YOUR PERSONAL DATA IN ACCORDANCE WITH THIS PRIVACY POLICY. IF YOU DO NOT AGREE TO THIS PRIVACY POLICY, PLEASE DO NOT INSTALL, USE, REGISTER TO OR OTHERWISE ACCESS THE SERVICES. PrimeConcept reserves the right to modify this Privacy Policy at reasonable times, so please review it frequently. If PrimeConcept makes material or significant changes to this Privacy Policy, PrimeConcept may post a notice on PrimeConcept website along with the updated Privacy Policy. Your continued use of Services will signify your acceptance of the changes to this Privacy Policy.

Non-personal data

For purposes of this Privacy Policy, “non-personal data” means information that does not directly identify you. The types of non-personal data PrimeConcept may collect and use include, but are not limited to: application properties, including, but not limited to application name, package name and icon installed on your device. Your checkin (include like, recommendation) of a game will be disclosed to all PrimeConcept users.

PrimeConcept may use and disclose to PrimeConcept partners and contractors the collected non-personal data for purposes of analyzing usage of the Services, advertisement serving, managing and providing the Services and to further develop the Services and other PrimeConcept services and products.

You recognize and agree that the analytics companies utilized by PrimeConcept may combine the information collected with other information they have independently collected from other services or products relating to your activities. These companies collect and use information under their own privacy policies.

Personal Data

For purposes of this Privacy Policy, “personal data” means personally identifiable information that specifically identifies you as an individual.

Personal information collected by PrimeConcept is information voluntarily provided to us by you when you create your account or change your account information. The information includes your facebook id, name, gender, location and your friends’id on facebook. PrimeConcept also stores your game checkins, likes, dislikes, recommendations and messages.

PrimeConcept may use collected personal data for purposes of analyzing usage of the Services, providing customer and technical support, managing and providing Services (including managing advertisement serving) and to further develop the Services and other PrimeConcept services and products. PrimeConcept may combine non-personal data with personal data.

Please note that certain features of the Services may be able to connect to your social networking sites to obtain additional information about you. In such cases, PrimeConcept may be able to collect certain information from your social networking profile when your social networking site permits it, and when you consent to allow your social networking site to make that information available to PrimeConcept. This information may include, but is not limited to, your name, profile picture, gender, user ID, email address, your country, your language, your time zone, the organizations and links on your profile page, the names and profile pictures of your social networking site “friends” and other information you have included in your social networking site profile. PrimeConcept may associate and/or combine as well as use information collected by PrimeConcept and/or obtained through such social networking sites in accordance with this Privacy Policy.

Disclosure and Transfer of Personal Data

PrimeConcept collects and processes personal data on a voluntary basis and it is not in the business of selling your personal data to third parties. Personal data may, however, occasionally be disclosed in accordance with applicable legislation and this Privacy Policy. Additionally, PrimeConcept may disclose personal data to its parent companies and its subsidiaries in accordance with this Privacy Policy.

PrimeConcept may hire agents and contractors to collect and process personal data on PrimeConcept behalf and in such cases such agents and contractors will be instructed to comply with our Privacy Policy and to use personal data only for the purposes for which the third party has been engaged by PrimeConcept. These agents and contractors may not use your personal data for their own marketing purposes. PrimeConcept may use third party service providers such as credit card processors, e-mail service providers, shipping agents, data analyzers and business intelligence providers. PrimeConcept has the right to share your personal data as necessary for the aforementioned third parties to provide their services for PrimeConcept. PrimeConcept is not liable for the acts and omissions of these third parties, except as provided by mandatory law.

PrimeConcept may disclose your personal data to third parties as required by law enforcement or other government officials in connection with an investigation of fraud, intellectual property infringements, or other activity that is illegal or may expose you or PrimeConcept to legal liability. PrimeConcept may also disclose your personal data to third parties when PrimeConcept has a reason to believe that a disclosure is necessary to address potential or actual injury or interference with PrimeConcept rights, property, operations, users or others who may be harmed or may suffer loss or damage, or PrimeConcept believes that such disclosure is necessary to protect PrimeConcept ’s rights, combat fraud and/or comply with a judicial proceeding, court order, or legal process served on PrimeConcept. To the extent permitted by applicable law, PrimeConcept will make reasonable efforts to notify you of such disclosure through PrimeConcept ’s website or in another reasonable manner.


PrimeConcept follows generally accepted industry standards and maintains reasonable safeguards to attempt to ensure the security, integrity and privacy of the information in PrimeConcept ’s possession. Only those persons with a need to process your personal data in connection with the fulfillment of their tasks in accordance with the purposes of this Privacy Policy and for the purposes of performing technical maintenance, have access to your personal data in PrimeConcept’s possession. Personal data collected by PrimeConcept is stored in secure operating environments that are not available to the public. To prevent unauthorized on-line access to personal data, PrimeConcept maintains personal data behind a firewall-protected server. However, no system can be 100% secure and there is the possibility that despite PrimeConcept’s reasonable efforts, there could be unauthorized access to your personal data. By using the Services, you assume this risk.


Please be aware of the open nature of certain social networking and other open features of the Services PrimeConcept may make available to you. You may choose to disclose data about yourself in the course of contributing user generated content to the Services. Any data that you disclose in any of these forums, blogs, chats or the like is public information, and there is no expectation of privacy or confidentiality. PrimeConcept is not responsible for any personal data you choose to make public in any of these forums.

If you are under 15 years of age or a minor in your country of residence, please ask your legal guardian’s permission to use or access the Services. PrimeConcept takes children’s privacy seriously, and encourages parents and/or guardians to play an active role in their children’s online experience at all times. PrimeConcept does not knowingly collect any personal information from children below the aforementioned age and if PrimeConcept learns that PrimeConcept has inadvertently gathered personal data from children under the aforementioned age, PrimeConcept will take reasonable measures to promptly erase such personal data from PrimeConcept’s records.

PrimeConcept may store and/or transfer your personal data to its affiliates and partners in and outside of EU/EEA member states and the United States in accordance with mandatory legislation and this Privacy Policy. PrimeConcept may disclose your personal data to third parties in connection with a corporate merger, consolidation, restructuring, the sale of substantially all of PrimeConcept ’s stock and/or assets or other corporate change, including, without limitation, during the course of any due diligence process provided, however, that this Privacy Policy shall continue to govern such personal data.

PrimeConcept regularly reviews its compliance with this Privacy Policy. If PrimeConcept receives a formal written complaint from you, it is PrimeConcept ’s policy to attempt to contact you directly to address any of your concerns. PrimeConcept will cooperate with the appropriate governmental authorities, including data protection authorities, to resolve any complaints regarding the collection, use, transfer or disclosure of personal data that cannot be amicably resolved between you and Gradle .

3rd party services

We use 3rd party services in our apps. These services collect usage data in compliance with their Privacy Policies. The services are described below.


3rd party ad serving systems allow user data to be utilized for advertising communication purposes displayed in the form of banners and other advertisements on PrimeConcept apps, possibly based on user interests.


We use Admob by Google as the main ad server. Please see Admob Privacy Policy –


3rd party analytics services allow us to monitor and analyze app usage, better understand our audience and user behavior.


We use Flurry Analytics to collect, monitor and analyze log data, including frequency of use, length of time spent in the app, in order to improve functionality and user-friendliness of our apps. Please see Flurry Privacy Policy –

Google Analytics

Google Analytics is an analysis service provided by Google Inc. Google utilizes the collected data to track and examine the use of PrimeConcept Apps, to prepare reports on user activities and share them with other Google services. Google may use the data to contextualize and personalize the ads of its own advertising network. (

Children’s Online Privacy Protection Act Compliance

We are in compliance with the requirements of COPPA, we do not collect any personal information from anyone under 13 years of age. Our products and services are all directed to people who are at least 13 years old or older.

Contact Us


Site Notice

Information pursuant to Sect. 5 German Telemedia Act (TMG)

PrimeConcept Ltd. & Co KG
Reisholzer Werftstr. 76
40589 Düsseldorf

Commercial Register: HRA25095
Registration court: Düsseldorf / Germany

Represented by:
PrimeConcept Management Limited
3 Cavendish Row, IRL DO1 KV26 Dublin 1

That one represented by:
Carsten Erkelenz

Commercial Register: 8630152
Registering court: Dublin / Ireland


Phone: +49(0)211-310548210
Telefax: +49(0)211-310548219


Sales tax identification number according to Sect. 27 a of the Sales Tax Law:

EU dispute resolution

The European Commission provides a platform for online dispute resolution (ODR):
Our e-mail address can be found above in the site notice.

Dispute resolution proceedings in front of a consumer arbitration board

We are not willing or obliged to participate in dispute resolution proceedings in front of a consumer arbitration board.

Liability for Contents

As service providers, we are liable for own contents of these websites according to Paragraph 7, Sect. 1 German Telemedia Act (TMG). However, according to Paragraphs 8 to 10 German Telemedia Act (TMG), service providers are not obligated to permanently monitor submitted or stored information or to search for evidences that indicate illegal activities.

Legal obligations to removing information or to blocking the use of information remain unchallenged. In this case, liability is only possible at the time of knowledge about a specific violation of law. Illegal contents will be removed immediately at the time we get knowledge of them.

Liability for Links

Our offer includes links to external third-party websites. We have no influence on the contents of those websites, therefore we cannot guarantee for those contents. Providers or administrators of linked websites are always responsible for their own contents.

The linked websites had been checked for possible violations of law at the time of the establishment of the link. Illegal contents were not detected at the time of the linking. A permanent monitoring of the contents of linked websites cannot be imposed without reasonable indications that there has been a violation of law. Illegal links will be removed immediately at the time we get knowledge of them.


Contents and compilations published on these websites by the providers are subject to German copyright laws. Reproduction, editing, distribution as well as the use of any kind outside the scope of the copyright law require a written permission of the author or originator. Downloads and copies of these websites are permitted for private use only.
The commercial use of our contents without permission of the originator is prohibited.

Copyright laws of third parties are respected as long as the contents on these websites do not originate from the provider. Contributions of third parties on this site are indicated as such. However, if you notice any violations of copyright law, please inform us. Such contents will be removed immediately.